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Product Designer

Based in San Francisco Bay Area with over five years of professional experience and CS background. I design products that bring clarity at decision moments.

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B2C + SaaS, growth + retention, ships with engineers, strong UI craft

Experience: Sling TV

Building Trust

Subscription Management Redesign

Redesigned the plan-change experience for 6.6M monthly users, eliminating the re-checkout loop that was driving support contacts and churn.

Subscription management — before
Subscription management — after

Sling TV |85% task success rate

Web • 2023

Growth experiment

Comparison Modal Redesign

Redesigned the package comparison experience for Sling's primary conversion surface, reducing same-day cancellations by 5% and lifting prospect retention by 4%.

Before: A–Z
Sling Channel Lineup
ChannelOrangeBlueBoth
A&EA&E✓✓✓
AMCAMC✓✓✓
BravoBravo✓✓✓
CNNCNN✓✓✓
DisneyDisney✓—✓
ESPNESPN✓—✓
FOXFOX—✓✓
FreeformFreeform✓—✓
FS1FS1—✓✓
FXFX—✓✓
NBCNBC—✓✓
TNTTNT✓✓✓
Demo shows a shortened channel list.

Sling TV |+4% in retention rates for prospects

Web • 2023

Making informed decisions

College Football Schedule

Drove a 33% reduction in day-one churn by designing a smarter scheduling experience, moving from insight to solution in days through scrappy, constraint-driven research.

Screen 1Screen 2
Screen 3Screen 4

Sling TV |-33% cancellations, +5.27% activations

Web • 2022